Methodology

We explain what is structurally happening.
So you can decide.

SimplifyNumbers provides independent, consulting-style analysis for people and organisations making decisions under financial pressure.

What it is How analysis is built Principles

The Point

A calm operating lens.

When the environment tightens, decisions get distorted: horizons shorten, risk tolerance changes, and “control” starts replacing judgement.

North Star
Reduce noise. Surface the mechanism.
We don't tell you what to feel or buy. We explain the system.

What It Is

Independent analysis.

  • Structural explanations (cause → effect → consequence)
  • Decision frameworks across personal & business contexts
  • Writing designed for operators: clear, direct, usable
  • Organised into Decision Hubs, not blog categories

What It Is Not

Not hype. Not a funnel.

  • Not “get rich quick” content
  • Not motivational finance
  • Not generic “tips” disguised as strategy
  • Not affiliated with any consulting firm
Start Here for a route, or explore Decision Hubs.
Our Process

How analysis is built

The goal is always the same: reduce noise, surface the mechanism, and translate it into operational implications.

01

Define the pressure context

We start by naming the pressure type: cash, control, trust, or timing. Most misdiagnoses happen here.

  • • What feels unsafe?
  • • What decision is being avoided?
  • • What is being measured but ignored?
02

Find the structural mechanism

We describe the “engine”: what causes what, in what order, and why it persists.

  • • Incentives (what gets rewarded)
  • • Constraints (cash, time, rules)
  • • Feedback loops (how it reinforces)
03

Separate facts from inference

We label what is known versus what is directional. This is non-negotiable for credibility.

Standard: If a statistic isn’t provided, we do not invent it. We state: “Data not provided; conclusion is directional based on structural logic.”
04

Translate into implications

Every insight must answer “so what?”. We focus on operational consequences and decision trade-offs.

  • • What changes in 30 days?
  • • What should stop?
  • • What is the new leading indicator?
Principles

Editorial Rules

These keep the work usable, defensible, and consistent across individuals, founders, and enterprise leaders.

Clarity beats volume

We optimise for decision clarity, not content length. If something cannot be used, it does not belong.

Decision context beats identity

We don’t split “personal” and “business” at the top level. Pressure mechanics are shared; contexts differ.

No theatre

We avoid dashboards-for-dashboards. Measurement must link to a decision, or it’s noise.

Independence is explicit

“consulting-style” as a writing and logic standard.

Weekly Intelligence

The SimplifyNumbers Brief

One structural insight per week. No noise. Built for decision-makers under pressure.

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